Privacy policy

Last updated: August 2, 2026

Overview

This Privacy Policy describes how Byloh collects, uses, discloses, and protects personal information when you visit Byloh.com, use our website or related services, make or attempt to make a purchase, create an account, communicate with us, or otherwise interact with Byloh.

Rooby Ecom LLC operates Byloh. Throughout this Privacy Policy, the terms “Byloh,” “we,” “us,” and “our” refer to Byloh and its operator. The terms “you” and “your” refer to customers, website visitors, account holders, and other individuals whose personal information we process.

For purposes of this Privacy Policy, “personal information” means information that identifies, relates to, describes, or can reasonably be linked to an individual or household. It does not include information that has been aggregated, anonymized, or de-identified to the extent that it cannot reasonably be associated with an individual.

Please read this Privacy Policy carefully. By using our website or Services, you acknowledge the practices described in this policy.

Personal Information We Collect

The personal information we collect depends on how you interact with Byloh, the products and features you use, and the choices you make.

Information You Provide Directly

We may collect information that you provide when you:

  • Place or attempt to place an order
  • Create or manage a customer account
  • Subscribe to email or SMS marketing
  • Contact customer support
  • Request a return, refund, or exchange
  • Submit a review, survey response, photograph, video, or other content
  • Participate in a promotion, giveaway, or loyalty program
  • Otherwise communicate or interact with us

This information may include:

  • Name
  • Billing and shipping address
  • Email address
  • Telephone number
  • Account credentials
  • Order number and purchase history
  • Products viewed, purchased, returned, or added to a cart
  • Marketing preferences
  • Customer-service messages
  • Reviews, photographs, videos, and other content you submit
  • Information necessary to process returns, refunds, disputes, or warranty requests

Payment and Transaction Information

When you make or attempt to make a purchase, payment information is collected and processed by Shopify and supported payment providers.

Depending on the payment method used, payment providers may collect:

  • Payment-card information
  • Billing information
  • Bank or payment-account details
  • Authentication information
  • Transaction and payment-status information

Byloh generally does not directly receive or store your full payment card number. We may receive limited transaction information, such as the payment method, payment status, card type, or the final digits of a card number.

Device and Usage Information

When you visit or interact with our website, our service providers and we may automatically collect information such as:

  • IP address
  • Browser type and version
  • Device type
  • Operating system
  • Internet service provider
  • Time zone
  • Approximate location derived from an IP address
  • Cookie identifiers
  • Referring and exit pages
  • Pages and products viewed
  • Search terms used
  • Links and buttons selected
  • Shopping-cart and checkout activity
  • Dates and times of visits
  • Interactions with advertisements, emails, and website features
  • Information about how you navigate and use the website

We may collect this information through cookies, pixels, tags, web beacons, software development kits, log files, and similar technologies.

Information From Other Sources

We may receive personal information from third parties, including:

  • Shopify
  • Payment processors
  • Shipping and delivery providers
  • Fraud-prevention and security providers
  • Customer-support platforms
  • Analytics providers
  • Advertising and marketing platforms
  • Social-media platforms
  • Applications or services that you connect to or use with our website
  • Business and technology service providers

The information we receive depends on the services used, the permissions granted, and the privacy settings associated with those services.

How We Use Personal Information

We may use personal information for the following purposes:

Providing Products and Services

We use personal information to:

  • Process and fulfill orders
  • Confirm payments and transactions
  • Arrange shipping and delivery
  • Provide invoices, receipts, and order confirmations
  • Manage customer accounts
  • Process returns, exchanges, refunds, and warranty requests
  • Provide customer support
  • Communicate regarding an order or request
  • Maintain records relating to transactions

Operating and Improving Byloh

We may use information to:

  • Operate and maintain the website
  • Understand how customers use our website
  • Improve website performance and customer experience
  • Develop or improve products, services, and features
  • Personalize content and product recommendations
  • Test website functionality
  • Diagnose technical problems
  • Measure the effectiveness of advertising and marketing campaigns

Marketing and Advertising

Subject to your choices and applicable law, we may use personal information to:

  • Send promotional emails or text messages
  • Provide product recommendations
  • Send abandoned-cart or abandoned-checkout reminders
  • Inform you about new products, offers, or promotions
  • Display advertisements that may be more relevant to your interests
  • Measure and improve advertising performance

Where consent is required, we will use personal information for these purposes only after obtaining the applicable consent.

Security and Fraud Prevention

We may use personal information to:

  • Verify transactions
  • Detect, investigate, and prevent fraud
  • Protect customer accounts
  • Prevent unauthorized access or misuse
  • Protect the security and integrity of our website
  • Enforce our Terms of Service and other policies
  • Protect the rights, property, and safety of Byloh, our customers, and others

Legal and Compliance Purposes

We may process personal information to:

  • Comply with applicable laws and regulations
  • Maintain tax, accounting, and business records
  • Respond to valid legal requests
  • Establish, exercise, or defend legal claims
  • Resolve disputes
  • Cooperate with regulators, courts, or law-enforcement authorities when legally required.

Shopify and Our Ecommerce Platform

Our online store is hosted by Shopify, which provides the ecommerce platform that enables us to offer products and Services to you.

Shopify processes personal information when you visit our store, create an account, make or attempt to make a purchase, use Shopify-powered features, or otherwise interact with our website.

Depending on the Shopify services and settings enabled on our store, Shopify may process information derived from your interactions with Byloh, Shopify, and other Shopify merchants to provide services such as:

  • Payment processing
  • Fraud prevention
  • Store and checkout functionality
  • Analytics
  • Personalization
  • Product discovery
  • Advertising measurement
  • Enhanced Shopify services

Shopify and its service providers may process personal information in countries other than the country where you live.

For additional information about how Shopify processes personal information and the privacy choices Shopify provides, please review the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.

How We Disclose Personal Information

We may disclose personal information to third parties when reasonably necessary to operate our business, provide the Services, comply with law, or honor your requests.

Service Providers

We may disclose information to service providers that perform services on our behalf, including:

  • Ecommerce and website-hosting providers
  • Payment processors
  • Shipping and delivery providers
  • Customer-service providers
  • Email and SMS communication providers
  • Information-technology and cloud-storage providers
  • Analytics providers
  • Fraud-prevention and security providers
  • Advertising and marketing providers
  • Accounting, legal, insurance, and professional advisers

These providers may access personal information only as necessary to provide their services, subject to their contractual and legal obligations.

Advertising and Analytics Partners

When advertising, analytics, or social-media services are enabled, we may disclose or make available certain device, usage, purchase, and interaction information to advertising and analytics partners.

Depending on applicable law, some of these activities may be considered:

  • Targeted advertising
  • Cross-context behavioral advertising
  • The “sharing” of personal information
  • A “sale” of personal information, even when no money is exchanged

We do not sell personal information to third parties in exchange for money.

You may have the right to opt out of certain advertising or data-sharing activities as described in the Your Privacy Choices section below.

Legal and Safety Disclosures

We may disclose personal information when we reasonably believe disclosure is necessary to:

  • Comply with applicable law or legal process
  • Respond to a valid subpoena, court order, or government request
  • Enforce our agreements and policies
  • Investigate suspected fraud or unlawful activity
  • Protect the rights, property, or safety of Byloh, our customers, or others

Business Transactions

Personal information may be disclosed as part of a proposed or completed merger, acquisition, financing, reorganization, sale of assets, transfer of business operations, bankruptcy, or similar corporate transaction.

Any recipient will be required to handle the information in accordance with applicable law.

At Your Direction

We may disclose information to another party when you request, authorize, or direct us to do so.

Cookies and Similar Technologies

Our service providers and we use cookies and similar technologies to operate the website, remember your preferences, understand website usage, prevent fraud, measure performance, and support advertising.

Cookies used on the website may include:

Essential Cookies

These cookies are necessary for basic website functions, such as:

  • Maintaining your shopping cart
  • Processing checkout
  • Remembering security settings
  • Preventing fraud
  • Managing customer accounts
  • Keeping the website operational

Essential cookies generally cannot be turned off through our cookie-preference tool.

Functional Cookies

These cookies help remember choices such as:

  • Language
  • Region
  • Currency
  • Login preferences
  • Previously selected settings

Analytics Cookies

These cookies help us understand:

  • How visitors use the website
  • Which pages or products are viewed
  • How customers navigate the store
  • Whether errors occur
  • How marketing campaigns perform

Advertising Cookies

These cookies and similar technologies may be used to:

  • Measure advertising effectiveness
  • Limit repeated advertisements
  • Understand interactions with advertisements
  • Personalize advertising based on interests or activity across websites and services

Where required by applicable law, non-essential cookies and tracking technologies will not be used until the appropriate consent has been obtained.

You can manage applicable cookie preferences via the Cookie Preferences link or the cookie banner on our website. You can also adjust browser settings to block or delete cookies, although doing so may affect certain website functions.

Analytics and Advertising Services

Depending on the services currently configured on our store, we may use Shopify analytics and third-party analytics or advertising services, such as Google or Meta technologies.

These services may collect information through cookies, pixels, tags, and similar technologies regarding:

  • Website visits
  • Product and page views
  • Purchases
  • Cart and checkout activity
  • Advertising interactions
  • Device and browser information
  • Approximate location
  • Referring websites

We configure these services to respect legally required consent and opt-out choices where applicable.

The specific providers Byloh uses may change as our business and marketing activities evolve. We will update this Privacy Policy when material changes to our data practices are required.

Your Privacy Choices

Depending on where you live, you may have the right to control certain uses and disclosures of your personal information.

Email Marketing

You may unsubscribe from promotional emails by selecting the unsubscribe link included in the message.

Unsubscribing from promotional emails will not prevent us from sending transactional messages related to an existing order, account, return, refund, or customer service request.

SMS Marketing

You may opt out of promotional text messages by replying STOP to a message from Byloh.

For assistance, reply HELP or contact us.

Message and data rates may apply. Consent to receive marketing text messages is not a condition of purchase.

Opting out of promotional messages does not necessarily prevent transactional messages that are reasonably necessary to service an existing order or request.

Cookies

Where available, you may review or change your cookie choices through the Cookie Preferences link on our website.

Targeted Advertising and Data Sharing

Residents of certain jurisdictions may opt out of the sale or sharing of personal information or the use of personal information for targeted advertising.

You may exercise an applicable opt-out right through the Your Privacy Choices link available in our website footer.

Where required by applicable law and supported by our privacy settings, we also recognize valid Global Privacy Control, or GPC, signals sent by your browser or device.

A browser-based opt-out may apply only to the browser or device from which the request is submitted. Clearing cookies or using a different browser or device may require you to renew the preference.

Legal Bases for Processing

Where laws such as the General Data Protection Regulation apply, we rely on one or more of the following legal bases:

Performance of a Contract

We process personal information when necessary to:

  • Process an order
  • Accept payment
  • Deliver products
  • Provide customer support
  • Manage returns and refunds
  • Provide an account or requested Service

Legitimate Interests

We may process information for legitimate business interests, including:

  • Operating and improving the website
  • Preventing fraud
  • Protecting our systems and customers
  • Understanding website performance
  • Providing customer support
  • Marketing our products where permitted

We rely on legitimate interests only when your applicable rights and freedoms do not override those interests.

Consent

We rely on consent when required for activities such as:

  • Certain marketing communications
  • Non-essential cookies
  • Certain personalized advertising or tracking activities

You may withdraw consent at any time. Withdrawal does not affect the lawfulness of processing that occurred before consent was withdrawn.

Legal Obligations

We may process personal information to comply with legal, accounting, tax, regulatory, or recordkeeping obligations.

Data Retention

We retain personal information only for as long as reasonably necessary to:

  • Provide the Services
  • Complete transactions
  • Maintain customer accounts
  • Provide customer support
  • Comply with tax, accounting, and legal requirements
  • Prevent fraud and abuse
  • Resolve disputes
  • Enforce agreements
  • Establish or defend legal claims

Retention periods vary depending on the type of information, why it was collected, applicable legal requirements, and whether an ongoing business or customer relationship exists.

When personal information is no longer reasonably necessary, we may delete, anonymize, or securely dispose of it, subject to legal and operational requirements.

Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, disclosure, or destruction.

These measures may include:

  • Access controls
  • Secure payment processing
  • Encryption where appropriate
  • Fraud-monitoring tools
  • Account and system-security procedures
  • Limits on employee and service-provider access

No method of transmission over the internet or electronic-storage system is completely secure. Therefore, we cannot guarantee absolute security.

You are responsible for maintaining the confidentiality of your account credentials and for notifying us promptly if you believe your account has been accessed without authorization.

International Data Transfers

Byloh is based in the United States, and our service providers may operate in the United States, Canada, Europe, and other countries.

As a result, personal information may be transferred to, stored in, or processed in countries outside the country where you live. Those countries may have data-protection laws that differ from the laws in your jurisdiction.

Where required by applicable law, our service providers and we use recognized legal mechanisms and safeguards for international transfers of personal information.

Automated Processing and Fraud Prevention

Our service providers and we may use automated tools to help:

  • Identify potentially fraudulent transactions
  • Prevent unauthorized access
  • Assess security risks
  • Protect payment systems
  • Prioritize or route transactions for additional review

These systems may temporarily delay, flag, restrict, or decline certain transactions.

We do not knowingly make decisions based solely on automated processing that produce legal or similarly significant effects on an individual, except where permitted by applicable law and subject to any required safeguards.

Your Privacy Rights

Depending on where you live and subject to applicable law, you may have the right to:

  • Know whether we process your personal information
  • Request access to personal information
  • Request a copy of personal information
  • Correct inaccurate personal information
  • Request deletion of personal information
  • Request restriction of certain processing
  • Object to certain processing
  • Withdraw consent
  • Request data portability
  • Opt out of targeted advertising
  • Opt out of the sale or sharing of personal information
  • Limit certain uses of sensitive personal information
  • Appeal the denial of a privacy request
  • Receive equal service without unlawful discrimination for exercising a privacy right

These rights may be subject to legal exceptions. For example, we may retain information necessary to complete a transaction, comply with law, prevent fraud, resolve disputes, or exercise legal rights.

To submit a privacy request, contact us through our Contact Us page.

We may need to verify your identity before completing a request. Verification may require confirming information associated with your account or order.

Where permitted, you may use an authorized agent to submit a request on your behalf. We may require evidence that the agent is authorized to act on your behalf and may need to verify your identity directly.

We will not unlawfully discriminate against you for exercising an applicable privacy right.

If applicable law provides a right to appeal our response, you may submit an appeal using the same contact information and clearly state that your request is an appeal.

Consumers in California and certain other US states may have rights to know, delete, correct, and opt out of sale, sharing, or targeted advertising, as well as protection against discrimination for exercising those rights. Individuals covered by the GDPR may also have rights of access, correction, erasure, restriction, portability, and objection.

Complaints

You may contact us if you have concerns about how we collect or use personal information.

Depending on where you live, you may also have the right to submit a complaint to a data-protection authority, attorney general, privacy regulator, or other competent supervisory authority.

Please contact us first so we can review and address your concern.

Children’s Privacy

Our website is intended for a general audience and is not directed to children under the age of 13.

We do not knowingly collect personal information directly from children under 13.

Parents or legal guardians may purchase products for children, but an adult should complete the account and transaction.

If you believe that a child has provided personal information to us without appropriate authorization, please contact us. We will review the request and take appropriate action, including deleting the information when required.

We do not knowingly sell or share the personal information of individuals under 16 for targeted advertising.

Do Not Track Signals

Some browsers offer a Do Not Track, or DNT, setting. Because there is no universally accepted standard governing DNT signals, our website might not respond to all DNT signals.

Where required by applicable law, we recognize supported opt-out preference signals, such as Global Privacy Control, via our configured customer privacy tools.

Third-Party Websites and Services

Our website may contain links to websites, applications, payment methods, social-media platforms, or services operated by third parties.

This Privacy Policy does not apply to the privacy practices of third parties. We are not responsible for their content, security, or data-handling practices.

We recommend reviewing the privacy policy of any third-party website or service before providing personal information.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in:

  • Our business practices
  • Website features
  • Products or Services
  • Technologies and service providers
  • Legal or regulatory requirements

When we make changes, we will update the “Last updated” date at the beginning of this policy.

When required by applicable law, we may provide additional notice or obtain consent for material changes.

Contact Us

Questions, complaints, or requests concerning this Privacy Policy or our privacy practices may be submitted through our Contact Us page or by using the information below:

Byloh
Operated by Rooby Ecom LLC

1178 Broadway, 3rd Floor
PMB 672
New York, NY 10001
United States

Email: info@byloh.com
Phone: (888) 718-6757

This is a business mailing address, not a retail store or walk-in customer service location.